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Vanity metrics. You see them in nearly every traffic and analytics platform.  They’re those feel-good, warm-and-fuzzy metrics that make you want to give yourself a hard-earned pat on the back.

Finally, your site is...

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If I asked you to provide me with the latest data from your ad campaigns, you’d probably groan and trudge off to bury yourself in spreadsheets, extracting and moaning something about “SQL snippets.” Hours later, you’re...

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If you are still doing everything yourself, you're going to be left behind. The whole world is moving faster and faster towards automation, and advertising is no different. So how can you hop on the train of marketing...

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Twitter is an excellent resource for direct response advertisers...if you know how to use it effectively. Just like every platform, Twitter has it quirks. This post will prepare you to launch a successful Twitter campaign...

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Can Facebook Reports Be Trusted?

by Joey Alter on Sep 15, 2016 5:09:41 PM

As direct response advertisers, there's ultimately no one we can rely on to verify our results and buy the premium traffic except ourselves...

"Every ad network, whether it's Google, Facebook, Twitter, or Pinterest, is...

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Cross Channel Remarketing Setup & Execution

Every advertiser wants to get the highest return for their media spend. Remarketing is a fantastic way to do that… But if you want to get the absolute most out of your...

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How to Track Emails with MailChimp

by Caleb Greenwood on Aug 24, 2016 1:03:39 PM

You probably know emails are a core part of marketing. These emails are a way to reach you customer base, providing them with quality information, inconscpicuously keeping your name in their conscious, and driving sales....

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