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Why It’s Better to Use FunnelDash Instead of Ads Manager for Facebook Ad Reports

By Tanya Brody / September 29, 2017

Trying to pull a report in Facebook Ads Manager sucks.


Sorry to be blunt, but it really does.

Seriously. Have you ever tried it?

Creating a Report in Facebook Ads Manager

It’s hard to find anything in Ads Manager to begin with. To create a report, you have to go to their “All Tools” link, which is at the bottom of the Ads Manager dropdown menu. Then you need to figure out which of the many links will get you to the reports.

Tool Menu.jpg

After that, you have to figure out how to set up your report so you can see if your campaign is reaching your goals.

FB Report.jpg

Facebook Ads Manager has pre-set columns for their report. To change anything, you use a bunch of different dropdown menus, all of which are very confusing. And it can take a while to find the window that allows you to add additional columns.

When you finally get to that window, there are so many choices. You have no idea which ones are going to get you the answers you’re looking for. It’s just overwhelming!

Column window.jpgIf you’re new to Facebook ads, or even if you’ve run a few campaigns, getting the data that matters to you, or to your clients, from a Facebook Ads Manager report can be a daunting task.

Seasoned pros may know what to do with one of these reports, but even they must search through a lot of data to find the answers they want. 

That involves exporting the report, importing it into Excel or another spreadsheet program, combing through lines and lines of information, then building pivot tables to get the calculations you need to answer your questions.

This process can take 20+ hours, depending on the complexity of the campaign you’re running and how much data you have to go through.

Most digital marketing agencies don’t have this kind of time, so they report how much a client is spending and maybe a couple of other important metrics.

Clients want more than that.

They want an easy-to-interpret snapshot of what’s going on with their campaigns, whether they’re getting a good ROI and how much they’ve made in sales.

Facebook Ads Manager reports can’t give you that without all the extra work I just told you about.

Fortunately, there’s FunnelDash…

Creating a Facebook Ad Report in FunnelDash

As soon as you authenticate your client’s Facebook Ad Account with FunnelDash, you’ll see your current Facebook data laid out neatly, and in an easy-to-understand format. (If for some odd reason, you don’t see your data, change the date range to when you ran your last ad campaign.)

Weekly Dashboard.jpg

Our Weekly Dashboard shows you what’s been going on in your clients’ accounts at a glance. The metrics that matter most to business owners are laid out in the table at the bottom of the dashboard. It’s easy to see the results of your clients’ campaigns and get a quick overview of what you may need to change.

The top chart tracks one specific metric over time. You can customize this chart to show whatever metric matters most to you or your clients. 

Want to let your client know how their campaign is doing? Take a screenshot of this dashboard and send it to them. It’s that simple.

And you get 5 more dashboards that show you different data, depending on what you want reported and the types of campaigns you’re running.


Every FunnelDash dashboard is customizable. You can change the metrics that are displayed to any metric you track in your clients’ Facebook ads accounts. You can change the breakdown of data in the tables to show by:

  • Week
  • Age
  • Gender
  • Impression device
  • Device platform (Android or iOS)
  • Time of day
  • Country
  • Campaign
  • Ad set
  • Ad

This lets you drill down into the data to get the answers you want in minutes, instead of spending hours and hours slaving over spreadsheets to get a proper Facebook ad report for your clients.

With FunnelDash, you’ll be able to answer your question of “what do I need to tweak to make this campaign work better” in minutes instead of hours or days. And you’ll give your clients peace of mind when you show them the results they want to see.

Ready to Leave Spreadsheets Behind and Try FunnelDash for Yourself?

Sign up for our 30-day free trial. You’ll get our 6 customizable dashboards, plus the Instant Audit Tool and the Facebook Live Notifier. We’re positive after using FunnelDash for your client reporting, you’ll never want to go back to Facebook Ads Manager and spreadsheets again.

Click on the button below to start your free trial now.

Tell us what you think of your free trial in the comments below.