Three Facebook Ad Split Tests You NEED to Run
By Joey Alter / May 17, 2017If you’re currently advertising on Facebook, you may be aware Ads Manager now offers REAL split testing… Read More →
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The 7-Step Checklist to Lookalike Audience Success
By Joey Alter / May 15, 2017With over 1 Billion active users on Facebook worldwide, one of the hardest things to get right with your campaigns is audience targeting. Read More →
How to Use a Facebook Ads Audit to Convert Prospective Clients Part 1: Where to Find the Most Profitable “Secret” Audience Segments
By Joey Alter / May 8, 2017Here’s a situation that many of you freelancers, and up and coming digital marketing agencies have been in before… Read More →
Facebook’s New Delivery Insights Dashboard Part 2: Audience Saturation And What It Means For You
By Joey Alter / May 1, 2017As you may know, if you follow Facebook For Business’ blog (or if you’d read the first part of this series), Facebook has recently rolled out their new Delivery Insights Dashboard. In Part 1 of this series, we covered how to identify and rectify audience overlap. In this post, we’ll be talking about Audience Saturation and what it […]
How To Use The Facebook Audience Audit Dashboard for Your Clients
By Joey Alter / April 28, 2017Up until the advent of the Facebook blueprint, there weren’t any resources besides third party info products to tell you how to run ads… And even today because of how the Facebook interface is setup up there’s so little clarity on why certain ads are working, and others aren’t? What demographics are actually working? What audiences […]
How To Use Facebook’s New Delivery Insights Dashboard To Identify & Rectify Audience Overlap
By Joey Alter / April 26, 2017One of the most common roadblocks to success for Facebook ad newbies or even for more experienced campaign managers is this: Read More →
8 Essential Books Everyone Should Read Before Building Their Next Funnel (Part 2)
By Joey Alter / April 14, 2017One of the biggest mistakes I see marketers make when they are building and optimizing new funnels is they get hyper focused on new technology and short term tactics that are only making incremental gains on their funnels performance. Should I use LeadPages or ClickFunnels? Infusionsoft or ONTRAPORT? FunnelDash or KissMetrics? Sometimes it’s not about the tech […]
8 Essential Books Everyone Should Read Before Building Their Next Funnel
By Joey Alter / November 16, 2016Whether you’ve been building funnels for ages or are a new to the process, there’s a truth that works to your advantage: We stand on the shoulders of giants. This is especailly true when it comes to info products; the majority of content today about direct response is inspired by concepts that began in the 50s and […]
What is A Cohort Report & How To Use It To Make Your Ads More Profitable
By Joey Alter / September 19, 2016My first introduction to cohorts was at the first agency I worked at. The conversation went a little something like this:Client: “So we’ll send over those two cohorts so you have something to work with to start.”Me: “Sure that sounds great”*I mute my mic and ask my coworker*“WTF is a cohort?” Read More →
How To Achieve ALL Your Paid Traffic KPIs: Part 2
By Joey Alter / August 17, 2016[This is part two of a two-part series. Part 1 touches on the new Facebook tracking pixel and covers the first 3 best practices.] You have a funnel. You have a website. You have a product (or plan to release one). You have a mobile game, you have a shopify store. Maybe you even have an […]
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