How To Use The Facebook Audience Audit Dashboard for Your Clients

By Joey Alter / April 28, 2017

Up until the advent of the Facebook blueprint, there weren’t any resources besides third party info products to tell you how to run ads… And even today because of how the Facebook interface is setup up there’s so little clarity on why certain ads are working, and others aren’t? What demographics are actually working? What audiences […]

8 Essential Books Everyone Should Read Before Building Their Next Funnel (Part 2)

By Joey Alter / April 14, 2017

One of the biggest mistakes I see marketers make when they are building and optimizing new funnels is they get hyper focused on new technology and short term tactics that are only making incremental gains on their funnels performance. Should I use LeadPages or ClickFunnels?  Infusionsoft or ONTRAPORT? FunnelDash or KissMetrics? Sometimes it’s not about the tech […]

8 Essential Books Everyone Should Read Before Building Their Next Funnel

By Joey Alter / November 16, 2016

Whether you’ve been building funnels for ages or are a new to the process, there’s a truth that works to your advantage: We stand on the shoulders of giants.  This is especailly true when it comes to info products; the majority of content today about direct response is inspired by concepts that began in the 50s and […]

How To Achieve ALL Your Paid Traffic KPIs: Part 2

By Joey Alter / August 17, 2016

[This is part two of a two-part series. Part 1 touches on the new Facebook tracking pixel and covers the first 3 best practices.] You have a funnel. You have a website. You have a product (or plan to release one). You have a mobile game, you have a shopify store. Maybe you even have an […]

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