3 Use Cases For Facebook’s Cohort Analysis

By Joey Alter / July 18, 2017

You open up ads manager, you’re digging through your numbers, you notice some of your paused ad sets and ads are now below your CPA goal or ROAS goal. You ask yourself: “I wonder how long it actually takes someone to make the decision to buy?” Read More →

How To Use Facebook’s New Custom Audience Creator

By Joey Alter / July 11, 2017

If you’ve run Facebook ads before, you’ve most likely created a custom audience. Custom audiences are groups of users who fall into specific criteria that you set:Visitors to your siteVisitors to specific pages on your sitePeople who watch your video adsPeople who interact with your Facebook pagePeople who interact with your Instagram ProfilePeople who interact […]

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