The downside of using Amex, Divvy, Ramp, and Brex credit cards for Facebook ad spend isn’t pretty. There is no end to the number of financial gurus who will recommend the best credit cards buying digital advertising, but there is virtually no one who will tell you which credit cards to avoid for Facebook ad […]

Old-school marketing wisdom is still way cool when it comes to finding customers who are most likely to buy. There’s an old marketing adage that goes “target your prospects, not your suspects” that still holds true today when it comes to Facebook ad buying strategies.  Basically, it means that not everybody is your customer and […]

You’re about to discover the best kept business scaling secret in the digital advertising world. When you google “best credit cards for Facebook advertising” a lot of big-name cards come up. Trouble is that NONE of the ones that popular credit card sites recommend are actually the best credit cards for Facebook advertising, plus Google, […]

Decide what you need and check out the fees before you choose a credit card payment processor. Chances are that the list of things to do in order to get your business up and running include things like setting up a website, securing funding, and putting together a marketing plan.  However, it probably doesn’t include […]

Adding a business debit card to your arsenal of financial tools may be a smart move. While credit cards are still king when it comes to paying for most small business expenses, debit cards are gaining in popularity. And no wonder. The best business debit cards let small company owners easily and seamlessly access funds […]

Banks aren’t the only — or even best way — to get the money you need to scale your business.When asked why he robbed banks, notorious 1930s era robber Willie Sutton simply replied, “Because that’s where the money is.”   However, when it comes to small business funding, times have changed — a lot.  Today […]

Give your company credibility, avoid financial pitfalls, and manage your money easier by making the right choices. So you’ve launched a new business.  Congratulations!  You’re starting small but have a lot of big plans that you’ll need to lay the groundwork for now.  And that includes banking.  If you’re a start-up, you may not think […]

Banks and the SBA aren’t the only — or even best — places to get the money you need. The COVID-19 pandemic has put enormous financial strains on many new and established businesses.  The crisis has made coming up with new ways to fund your business a top priority during challenging times. The first thing […]

If you’re searching for funding for your small business — and who isnt —  then you’ve probably heard about SBA loans.  Just to clarify, SBA is an acronym for the U.S. Small Business Administration which is a U.S. government agency that offers online tools, training programs, one-on-one counseling services and funding to help small business […]

Follow these 7 simple steps to create a marketing budget to make the most of your advertising dollars. Marketing is the engine that powers business growth. So while operating costs, inventory investments, and staffing budgets are important, without a strong marketing effort all of those expenditures represent cash outflow.  Marketing is the engine that creates […]