5 Reasons Why You Need an Easy-to-Use Facebook Ads Reporting Tool

5 Reasons Why You Need an Easy-to-Use Facebook Ads Reporting Tool

Written by: Zach Johnson

Setting up ads and finding the right target audience can be the easy part of any Facebook ads campaign.


The tricky part comes when you’re trying to sort through all the data you got from the campaign to figure out whether you were successful. Then, if you were successful, you need to figure out how to scale this Facebook ads campaign to make more money for your clients.

What’s a smart digital marketing agency owner to do?

You need a Facebook ads reporting tool that will help you understand that data quickly and easily. Like FunnelDash.

Here are 5 good reasons to use FunnelDash, to manage your clients’ campaigns.

1. A Good Facebook Ads Reporting Tool Saves You Time

As we’ve pointed out before, Facebook Ads Manager isn’t exactly the easiest Facebook ads reporting tool to use. You end up spending more time sorting through data and poring over spreadsheets than you do getting answers.

FunnelDash pulls all the data from your clients’ Facebook Ads Account and puts it into customizable, templated dashboards. These dashboards are set up to show you the information you need to make decisions on your clients’ campaigns with very little effort on your part.

This speeds up your ability to make changes to your clients’ campaigns 10-fold, which means you’ll get better results for them, faster.

2. It Also Saves You Money

Using FunnelDash to analyze your clients’ campaigns means you’re not paying yourself, or someone else, thousands of dollars every month to get the information that our dashboards provide at a glance. 

You can use this time and money to:

  • Manage your clients’ campaigns more closely, getting them better ROI.
  • Work on your own business, making your agency more efficient and increasing your own income.
  • Bring on more clients and more employees to help with the work.
  • Enjoy your life. You’ve earned it.

3. An Easy-to-Use Facebook Ads Reporting Tool Makes Your Life (well…) Easier

Sorry to be obvious, but when you and your team understand what’s going on in your clients’ campaigns, it’s easier and less stressful on all of you, including your clients.

If a client calls to ask what’s going on with their campaign, you can give them an immediate answer, instead of saying “I’ll have to look into that and get back to you.” You can also take a screenshot of the relevant dashboard and send it to them, so they can see the results for themselves.

4. It Makes Weekly and Monthly Reporting Easier Too

Those screenshots I just mentioned? You can do that for your clients every week, so they’re always kept up to date on their campaigns.

FunnelDash features a Weekly Dashboard that lays out the information all clients want to know, particularly:

  • How much they’re spending.
  • How many leads they’re getting.
  • How many sales they’re getting.

FB Weekly DB reporting tool.jpg

During your monthly client call, you can use the FunnelDash dashboards to review active campaigns with your clients. You can show as much detail as you want. This helps your clients understand and appreciate the work you’re doing for them, as well as how it benefits their bottom lines. 

5. You Can Use it as a Lead Generation Tool

Here at FunnelDash, we recommend offering a free Facebook ads audit to get new clients in the door of your digital marketing agency. We also recommend using the Facebook Audience Audit Dashboard to conduct that audit.

Audience Audit Dashboard.jpg

This dashboard is designed to give you the information you need to give your potential clients information on their audiences that will improve their current campaigns, and which you can use to run their future campaigns.

Clients are rarely given this type of information from their current digital marketing agencies, much less a prospective one.

We’ve had clients stop us, mid-presentation, and ask how much it costs to work with us, because they’re so excited by the idea of working with an agency that not only knows their stuff, but also has their clients’ best interests in mind.

Giving potential clients this type of information, and showing them that type of value upfront, positions you to be able to charge what you’re worth for your services. A $2,000 per month retainer is common among agencies that use FunnelDash for their Facebook ads management services. Many charge $5,000 a month, and up.

Ready to Get an Easy-to-Use Facebook Ads Reporting Tool for Your Digital Marketing Agency?

We understand that “seeing is believing.” That’s why we offer a free 14-day trial of FunnelDash, so you have the opportunity to use it for yourself. You’ll quickly see how much easier it makes everyday life for your agency, and how useful it can be in lead generation.

Plus, you’ll get to use our Audit Funnels to jumpstart your lead generation efforts. Click on the button below to get started today.

How has FunnelDash made life easier for your agency? Tell us about it in the comments.

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