It should come as no surprise that small business is very BIG business for the U.S. economy.
According to the US Small Business Administration (SBA), in 2018 there were over 30 million small businesses driving the US Economy – which adds up to about 99% of all businesses and 54% of all the sales in the country.
Small businesses, according to the same source, generated 44% of the United States economic activity from 1998 to 2014 – which is almost as much as the much as the giant Fortune 500 companies.
So, no wonder everyone is freaking out about the economically devastating impact the COVID-19 pandemic is going to have on small businesses in the coming year.
According to Goldman Sachs, 96% of them say the COVID-19 pandemic has affected their business. Unlike large corporations who have the cash reserves and a variety of sophisticate financial levers to pull to survive the crisis, most small businesses are essentially living “paycheck to paycheck” and countless numbers of them will close their doors before the end of April.
Your small business could be one of them.
The good news is that Facebook, Google and FunnelDash AdCapital have stepped up with programs to help struggling small businesses like yours keep themselves afloat by subsidizing ad spend on their platforms.
Funds from Facebook
Well aware of which side their bread is buttered on, Facebook has pledged $100 million in grants and ad credits for small businesses affected by COVID-19. A full $40 million of that will go to small businesses in the 34 communities where Facebook operates.
If you’re one of the 10,000 businesses operating in one of them and have between 2 and 50 employees, been in business for more than 1 year and are facing challenges caused by COVID-19 you’re eligible for that assistance.If you’re not in one of those communities you can still get help.
Facebook will be handing out an average $3,333 to an additional 20,000 small businesses – many of whom will be running ad campaigns for the first time. While it’s not a ton cash, it is found money that you should spend wisely by doing these two things:
- Bring in the experts -- If you don’t have a freelancer or agency to buy your ads – get one immediately. You’ll save money by skipping your own learning curve and start seeing ROI faster.
- Spend the money on qualified traffic. Start slow and begin with a conversion-driven rather than a traffic-driven campaign that will make the most of the grant money by grabbing your best customers rather than just sweeping in a less qualified broader audience.
Grants from Google
Google is offering an even sweeter deal.
They recently announced that they will be handing out $340 million in ad credits to small and medium sized businesses as part of their $800 million COVID-19 stimulus package.
According to Google, small and medium-sized businesses are the backbone of their and the world’s communities. They represent about 90 percent of all businesses and more than half of employment worldwide, according to the World Bank. COVID-19 has posed a particular challenge to these businesses, who are likely facing the possibility of shutting down plummeting revenue even as they find ways to support and protect their employees. Through this ad credits program , Google says they hope to alleviate some of the cost to stay in touch with their customers.
The catch is in order to get a piece of that funding you have to be a small business with an active Google Ads account over the past year. Credits will be provided to SMB advertisers that have been active advertisers since Jan 1, 2019 and comply with all Google Ads Terms and Conditions.
If you qualify, you can use the ad credit anywhere across the Google Ads platform including Search, Display, and YouTube as well as all campaign types. You can then look forward to seeing a credit notification appearing in your Google Ads account within the next few months that will be good until the end of 2020. For more information check in with Google support.
Advance Funding from AdCapital
All well and good…
But what if you’re not in one of Facebook’s 34 chosen communities?
What if $3,333 will barely put a dent in your $15k-to-$100k/month ad spend budget?
And what if you haven’t used Google Ads during the past year?
You’re screwed, right?
In fact, thanks to FunnelDash’s rapid response to the COVID-19 crisis and the devastating effect it is having on everyone from e-commerce and SaaS companies to brick and mortar firms, you have an even better option to pay for ad spend that will keep your company afloat.Because FunnelDash has recently committed to driving $1 Billion in additional liquidity to help 30,000 businesses like yours to not only survive this thing -- but come out the other side of it bigger and more profitable than ever by….
Deferring ad payments for a FULL 6 MONTHS when you sign up for our new AdCapital funding program.
When you fund your ads with AdCapital, you get more than either Facebook or Google Ads is offering.
A LOT more.
With AdCapital, you get access to virtually unlimited free ad spend funding – up to $1M -- within 24 hours. Here’s how it works:
- Pay $0 for your ad spend for 6 months -- and keep hundreds of thousands of dollars liquid for other needs during the crisis.
- Pay 0% interest on your ad spend funding and keep even more money in your bank account.
- Forget the credit check -- who needs a ding on their credit score now.
- Get the money you need with No Personal Guarantee -- no need to put your home or personal property at risk.
Just take a look…
Over 6 months, you can turn this much ad spend into this much liquidity
This new FunnelDash 6-month ad payment deferment ad funding option is designed to transform the COVID-19 Crisis from game-ender to a game-changer. Now and for years to come.
When it comes to keeping your business growing and positioning it for future growth, time is of the essence. It costs you $0 to apply for AdCapital and $0 to get 6 months of ad spend funding.