Why Being a Newbie Facebook Ad Agency Owner Isn’t a Bad Thing

Written by: Zach Johnson

Everyone thinks you need years of experience to run a Facebook ad agency.

You have to understand the bidding process, you have to know how to create the “perfect” ad and you have to know all the insider secrets to run a successful campaign.

Honestly, none of this is true.

And I can say this because I’ve encountered many people, FunnelDash customers and others, who have run successful Facebook ad campaigns the first time they tried.

Does this happen to everyone?




But let’s face it, Facebook designs their system to make it easy to spend money, so they want you to be successful.

Here are 4 reasons it’s a good thing to be a newbie as a Facebook ad agency owner, whether you’re adding Facebook ads as a new service to an already established agency, or you’re just starting your agency.

Reason #1: You Don’t Know All the Rules

Facebook changes their rules for running ads on a regular basis. They do this for all sorts of reasons, including complaints from customers and the fact that they want to make more money.

As a Facebook ad agency owner, you have to keep up with these rules. That’s part of the deal.

However, if you’re just starting out, you don’t have years of history to contend with. You’re learning the rules for the first time and you don’t have to worry about operating on antiquated procedures and ideas. (Granted, “antiquated” in this case can mean last year.)

Instead, you’re approaching your first Facebook ad campaign with a fresh perspective. You can learn the platform, the tools and the rules quickly, and adapt as they change.

person asking a question

Reason #2: There are Plenty of Clients Out There Who Need Your Help

Your Facebook ad agency doesn’t have to land a multi-national corporation to make 6 and 7 figures every year. Quite the opposite.

There are plenty of small and medium-size businesses out there who run Facebook ads and would much rather have an agency do it for them, so they can do what they do best, run their businesses.

These are the clients you should be looking for. Many of them spend thousands, even hundreds of thousands, on Facebook ads every year.

Your mission, should you choose to accept it, is to help them get their ad spend down and their ROI up. (Of course, this means they’ll have even more money to pay you.)

Doing this is not complicated. If you follow FunnelDash’s recommendations and formulas, you’ll have clients singing your praises in no time.

superhero t-shirt reveal

Reason #3: You Don’t Have to “Fake It Til’ You Make It”

You don’t have to be an expert at running Facebook ads.

You don’t need to pretend you know what you’re talking about to try to convince a potential client that you’re the right fit.

Instead, you can show them that you’re the right fit.

You can prove that you understand their goals and give them simple ways they can tweak their current campaigns so they can reach those goals.

And you can do all of this without knowing a ton about how to run a Facebook ad campaign.

How do you gain this mysterious knowledge?

By using the FunnelDash Audit Dashboards to analyze a potential client’s current campaign.

The whole point of these dashboards is to make life easier for your Facebook ad agency.

The FunnelDash Audit Dashboards pull all of your potential client’s campaign information from their Facebook ad account and put it into easy-to-understand charts and tables.

This lets you dive deep into your potential client’s data, so you can see what is and is not working in their current campaign.

Then you can make suggestions, based on this data, proving your knowledge and value to them before they ever sign up for your services.

Crazy, huh?

That’s why we always recommend running an ad campaign for your Facebook ad agency, offering a free Facebook ad audit. You’ll build a list of leads and many of them will say yes to the free audit, giving you the opportunity to convert them into customers.

For more information about how to conduct a Facebook ads audit, check out this post.

FunnelDash Facebook Audience Audit Dashboard

Reason #4: You Have FunnelDash and the Entire Team Behind You

We don’t just sell software at FunnelDash. We also support your Facebook ad agency, 100%.

When you sign up for FunnelDash, you get:

  • Our amazing software platform that helps you do everything from getting new clients for your Facebook ad agency to running successful ad campaigns for those clients.

  • Weekly calls with our team to answer your questions, help you develop your skills, and get updates on the latest changes to Facebook ads or to the FunnelDash app.

  • Access to our FunnelDash Academy, where you will find a full library of beginning, intermediate and advanced training courses to get you up and running, fast.

  • Our awesome Customer Support team, who are happy to answer your questions about the app and anything else they’re qualified to help with.

  • Depending on the program level you choose, you can also join our Agency Partner Program, where we’ll help you grow and scale your agency by:
    • Running your Facebook ad agency lead generation for you.
    • Getting you one new client per month, minimum, for the next 60 days.
    • Covering the cost of your ads until you get your first client.

Click here for more information on the Agency Partner Program.

Why do we go out of our way to help you grow your Facebook ad agency?

Because when you succeed, we succeed.

We want you to grow your agency to 7-figures, and beyond, using FunnelDash.

We want you to have the life that you’ve always dreamed of, running your own business, having as much money as you want to earn, and making a living doing something you love, while still having time to spend with your family and friends.

We want all of this for you, and Facebook ad agency owners everywhere.

It’s why we built FunnelDash in the first place. To help you succeed beyond your wildest dreams.

And you can, even if you’re a total newbie at Facebook ads.

Find out how you can build your Facebook ad agency to 7-figures by clicking the button below.

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