6 Must Have Tools for Beginner Digital Marketing Agencies

6 Must Have Tools for Beginner Digital Marketing Agencies

Written by: Elena Zuban

For modern day marketers having the right tools is an essential part of your day to day work. Without them, your agency will crumble into a heap of… well…


Every digital marketing agency is different, so you may not need the same tools. We’ve put together a small list with a few of our favorites that you can start using today.

#1: Drip

These guys make email marketing a breeze. Drip gives a visual automation builder, including tags & pre-written messages that you can set up to “drip” to your customers at the right time. The power of Drip’s automation engine helps you save time so you can put your energy into other areas of your business. You can use the full app for free, if you have fewer than 100 subscribers on your list.


#2: Facebook Business Manager

A necessity for running Facebook ads, Business manager helps you run hyper-specific Facebook campaigns, set your own budget, large or small and target pretty much anyone you want. You can find more information on using the Facebook Business Manager to set up and run campaigns for your clients in the Facebook Blueprint.

Facebook is always improving their ad platform which means new targeting and budgeting features for its users.


#3: AdRoll

AdRoll is one of the best-known names in the retargeting space. Its platform gives you access to over 500 ad exchanges, which includes most of the larger social media networks. It offers a self-service platform, but you can also use its employees for additional support/help if needed.


#4: SmartLook

Smartlook is an easy to use tool which records the screens of real users on your website.

You can actually see what visitors click on, what form they fill out, where they spend most of their time, and how they browse through each page.

This valuable tool gives you insight into which parts of your website your visitors use, and which parts may need improvement. You can also see which of your calls to action are effective and which you can remove or change.


#5: ClickFunnels

ClickFunnels gives you 22 types of funnels and landing page templates that are scientifically proven to convert. Building out funnels for your clients will be a snap. Just pick the funnel type that will fit your client’s business, add the information you need and launch.

Your clients can use ClickFunnels for their website and shopping carts as well.


#6: FunnelDash

Now that you’ve got Facebook ads set up and running for your clients, you need the perfect tool to track, scale and report on those ads.

FunnelDash is an ideal tool for everyone from beginner marketers to veterans. No more guessing on what metrics you need to show your clients to prove your value anymore! 

Stop wasting your time every month poring over spreadsheets to get metrics that make no sense to your clients. Instead, use our pre-configured expert-designed dashboard templates to automatically pull that information from your client’s Facebook accounts so you can instantly show the results you are getting for them each week.

FunnelDash also helps you get high-paying clients by offering them a detailed Facebook Ad Audit. You can show potential clients your value up front and demonstrate how you’ll improve their ROI.

Click on the button below to get your free 14-day trial of FunnelDash now.

FunnelDash Home page

​What are the must-have tools you use in your agency? Tell us about it in the comments.

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