Old-school marketing wisdom is still way cool when it comes to finding customers who are most likely to buy. There’s an old marketing adage that goes “target your prospects, not your suspects” that still holds true today when it comes to Facebook ad buying strategies.  Basically, it means that not everybody is your customer and […]

Facebook Messenger ads are the new way to communicate directly with your subscribers inside Messenger. It’s a more personal way to get your message across to your potential clients, or to reach out to your clients’ potential customers. You can create a Facebook Messenger ad for your agency to get more leads by offering a free […]

For most of us, running paid traffic on Facebook has been a series of trial and error. Maybe you are a small business owner, and years ago you heard that Facebook traffic was the next big thing. Maybe you worked at an old school paid search agency and your boss told you to get some […]