Follow these 7 simple steps to create a marketing budget to make the most of your advertising dollars. Marketing is the engine that powers business growth. So while operating costs, inventory investments, and staffing budgets are important, without a strong marketing effort all of those expenditures represent cash outflow.  Marketing is the engine that creates […]

Knowing how much is coming in and going out is the first step to creating a profitable business At the most basic level, business is all the exchange of value between two or more parties. In addition to credit, liquid cash is the most common way to exchange that value. Although some industries are more […]

Getting the big picture on your ad campaigns’ success starts with one simple equation. In the hyper-competitive world of online marketing, data reigns supreme when it comes to improving ad performance and profits.  In the U.S. alone where companies spend more than $125 billion on digital advertising, understanding what your return on ad spend (ROAS) […]

Choose from this year’s most enticing array of intro and welcome credit card offers. If you’re shopping for a new credit card to add to your business expense or digital ad financing options, you might be looking at a variety of requirements that might make it best for your needs.  Those might include ones with […]

Plastiq Let’s You Take Advantage of Credit Card Cash Back and Rewards On Every Kind of Payment Whether it’s boosting your credit rating, financing purchases, improving cash flow, getting access to more financing with better terms, or earning rewards and cashback, you know I’m a huge fan of leveraging credit cards to grow your business. […]

 Your Advertising Startup and YouStarting a business. It could be one of the most exciting times in your life.It conjures up images of late nights, or working out of your garage. It evokes dreams of disrupting industries and kicking the old ways to the curb. With an advertising startup, you might be trying to improve […]

If you’ve got good credit, Chase offers a number of Premium Credit Cards that are great choices for travel rewards, cashback, and Facebook advertising While various issuers feature super-premium options for high rollers, Chase offers a superior suite of Cadillac-level credit cards for the average business owner with close to stellar credit scores.  Whether you’re […]

Are you implementing systems to facilitate agency growth?If you’re running into growth bottlenecks, it might be time to consider ways of optimizing your agency. For growth to materialize, you need to be firing on all cylinders. This means taking an objective look at your current processes and identifying areas for optimization. I believe scalability should […]

Bouncing back from a business credit catastrophe can begin by taking the simple step of getting a secured credit card.You’ve been working hard to grow your business. Unfortunately, like many small or start-up companies, you but may have run into a brick wall when you realize that you need financing, but can’t get it at […]

Cards that were crushing it last year might be overshadowed by ones offering aggressive new offers, rewards, and financing perks.It takes money to make money. And unless you’re a high profitable Fortune 500 company sitting on a big cash reserve, a big portion of the cash that keeps your business up and running or in […]