Why points pale in comparison to being able to plow money back into your ad spend with AdCard in partnership with MasterCard.
If you’re an agency or a small business owner who is actively promoting your clients or your own company, chances are you’re doing it with ads on Facebook, Google, Instagram, Amazon, Twitter, or some other online platform.
And you’re not alone.
According to a recent report by data research company Statistica, in 2021 almost 92% of all businesses in the United States will use some form of social media to market their products and services. And an even higher percentage of companies are projected to be using it next year.
Ad Spend is Probably Your Company’s Biggest Business Expense
The incredible business-building power of online advertising doesn’t come cheap. A study done by The Content Factory, revealed that the average company spends between $200 and $350 a day on social media advertising. That adds up to $6,000 to $10,500 a month or $72,000 to $126,000 a year.
If you’re an agency buying ads for multiple clients, multiply that amount by 10 to 25, and you can see that expense quickly adds up to incredibly big money -- sometimes millions of dollars -- that is typically paid for by using credit cards.
Be Smart about Leveraging Ad Spend
Considering that most credit cards offer some type of rewards, including travel points, exclusive perks, and best of all, cashback, it pays to choose your business credit card wisely so you can maximize the dividends you’re earning on ad spend.
The good news is that some of the best business cards available today have been specially designed to reward advertising spending. The even better news is that some do it by offering cashback that can help you scale your business.
If you’re looking for the highest cashback credit card for ad spend, it’s important to look at the fine print and do the math. A card that gives you even unlimited at a very low percentage rate won’t put much cashback in your pocket even if you’re spending $1M or more on advertising.
In this blog post, I’ll cover:
REWARDS and BENEFITS
FINANCIALS
ADVERTISING PURCHASES
CASHBACK OPPORTUNITIES
REWARDS and BENEFITS
FINANCIALS
ADVERTISING PURCHASES
CASHBACK OPPORTUNITIES
REWARDS and BENEFITS
FINANCIALS
ADVERTISING PURCHASES
CASHBACK OPPORTUNITIES
REWARDS and BENEFITS
FINANCIALS
ADVERTISING PURCHASES
CASHBACK OPPORTUNITIES
REWARDS and BENEFITS
FINANCIALS
ADVERTISING PURCHASES
CASHBACK OPPORTUNITIES
REWARDS and BENEFITS
FINANCIALS
ADVERTISING PURCHASES
CASHBACK OPPORTUNITIES
REWARDS and BENEFITS
FINANCIALS
ADVERTISING PURCHASES
CASHBACK OPPORTUNITIES
REWARDS and BENEFITS
FINANCIALS
ADVERTISING PURCHASES
CASHBACK OPPORTUNITIES
TESTIMONIAL
“The highest cashback charge card for Facebook and Google ad spend I've ever seen.”
Eric Carlson at 10X Factory
What business credit card for ad spend should you have in your wallet?
The first 7 cards in this list were recommended by UpgradedPoints.com as the 7 Best Business Credit Cards for Advertising Purchases (Facebook, Google, Amazon & More).
Their criteria for identifying the best credit card for earning rewards on ad spend is based on determining which media vehicle you spend the most on.
The Best Cards to Use to Earn Rewards for Traditional Media Buys
If you spend a great deal on TV and radio advertising, they say the Amex Business Gold card or the Amex Blue Business Cash card will earn rewards on these categories and might be good choices if you’re looking for points.
The Ink Business Preferred card doesn’t let you earn rewards on TV and radio advertising. However, it does let you earn rewards for social media ads on Google, Amazon, and Facebook. That could make the card a smart choice if you advertise on these online platforms.
If you’re one of the few advertisers who buy a lot of print publication advertising in magazines or newspapers, a credit card like the Ink Business Unlimited card will let you earn rewards on those media buys.
Determine whether advertising is REALLY your biggest expense.
Keep in mind, even if you do a lot of advertising you should also look at the total mix of all your spending. You may be buying a lot of other non-advertising products and services that could earn you more on other cards.
As I mentioned at the beginning of this blog post, advertising is one of the biggest expenses for small businesses. But yours may be an exception.
It’s a good idea to take a good hard look at your other major expenses and choose a credit card that rewards you on the products and services you buy most.
Just as an example, if your two biggest expenses are split equally between travel and advertising, the Ink Business Preferred card might be a better choice than the Amex Business Gold card. That’s because the Amex Business Gold card only lets your earn points on l airline tickets purchased directly from the airlines.
If your business is small and in addition to advertising, you spend a good chunk of change on office supplies and cell phone charges, the Amex Blue Business Cash card is a good option. That’s because you can earn 2% cash-back on up to $50,000 of those expenses per year.
Overall choosing the best credit card for earning rewards or the highest cashback on your business advertising expenses should involve looking at all of your expenses to determine which card is the best one for your business’s bottom line.
Cashback versus Points. Which is better?
Like most questions of this kind, which one is better depends on what’s most important to you.
Points cards offer lucrative Welcome Bonus earning opportunities.
Travel lovers who appreciate perks will be drawn to rewards cards. Points also have the added benefit of delivering more “value” bang for your buck than cashback.
If you’re going for a travel rewards points card, you’re going to want to be on the lookout for welcome bonuses. The first few months after you open a rewards points card are potentially the most lucrative since their sign up bonuses can potentially be worth thousands of dollars in “found money” travel benefits.
Cards like The Platinum Card® from American Express can be a points bonanza. They offer 75,000 Membership Rewards® Points that are worth $1,500 after you spend $5,000 on purchases in your first 6 months of Card Membership.
Then there are even richer offers, The Chase Sapphire Preferred Card offers 100,000 bonus points that are worth $2,000 after you spend $4,000 on purchases in the first 3 months from the time you open your account.
The downside to the big Welcome bonuses is that they often require large minimum spend requirements to claim them. If making $5,000 in purchases on your card within a few months is out of your budget’s reach you might look for a card with lower Welcome Bonus requirements.
Cashback cards initial bonuses are low -- but the benefits pay off later.
In contrast, cash-back cards typically offer bonuses worth a few hundred bucks. As an example, the Capital One® Quicksilver® Cash Rewards Credit Card, pays out a one-time $200 bonus after you spend $500 on purchases within the first 3 months of opening your account.
For those playing the long game, it’s important to keep in mind that with points cards those big Welcome Bonuses go away within a few months while (the right) cashback card will reward you indefinitely.
High Annual Fees on Points Cards Make You Pay to Play
Generous Welcome Bonuses on points cards often come with a hefty annual fee that can add up to hundreds of dollars. Cashback cards on the other hand can be yours for the taking with no annual fees.
When it comes down to it, if you really don’t like to pay annual fees -- especially year after year for as long as you have the card -- you have two options. One is to go for a cashback card. Two is to get a “starter” travel card with a less lucrative welcome bonus and a lower annual fee.
Points Cards Often Come with More Perks than Cashback Cards
Points cards will pamper you with everything from access to exclusive airport lounges and hundreds of dollars in travel credit to things like a complimentary Lyft Pink membership.
Cashback cards tend to offer fewer and less sexy benefits. However, you can still look forward to receiving some industry-standard benefits like:
The bottom line is that if you see the goal of charging your ad spend to a credit card as your ticket to free travel by all means get a premium points card. But be sure to wring out all the value you can from those Welcome Bonuses, otherwise those high annual fees will have bought you nothing.
If you don’t want to spend the time and effort to track and maximize points for rewards and you’d rather have an easy way to earn money on your ad spend get a cashback card.
So What is the Highest Cash Back Credit Card for Ad Spend?
Long story short, if you’ve decided that getting a credit card is the way to go, the card you want to get is Number 8 on the list. AdCard is the absolute highest cashback credit card for ad spend recommended by me and the hundreds of agency owners and online entrepreneurs who are using it to scale their ad spend and their business.
Maybe the guys at Upgraded Points aren’t aware of what this MasterCard-powered credit card has to offer. Because if they were, they’d have to admit that AdCard is the highest cashback credit card for ad spend
Which makes it unarguably the absolute BEST Business Credit Card for Advertising Purchases.
After all, it doesn’t take a financial genius to figure out that getting up to 7.5% UNLIMITED cashback is WAY better than even the richest deal offered by the other guys. And by richest cashback deal we’re talking about up to 2% unlimited cash back if and when you pay off your purchases.
Let’s do the math.
If you’re using AdCard to buy $100K worth of ads a year you’ll be getting up to $7,500 cashback. $500K? That’s up to $37,500. At $1M a year that’s up to $75,000. Oh right, and if you use your cashback to buy more ads (and why the Sam heck WOULDN’T you???) you’ll be earning up to 7.5% cashback on that money too.
Plus You Can Enjoy These Additional Benefits
Still not sure?
Do some last-minute head-to-head comparison shopping.
As you can imagine I talk to a lot of advertisers about the benefits of AdCard for advertisers spending $10K a month or more on Facebook and other online ads. Especially compared to other credit cards that are vying for space in their wallet.
So if you’d like to come along on a very deep dive into how AdCard stacks up to other cards for ad spend, I’d invite you to check out some past FunnelDash blog posts.
Discover how AdCard compares to..
Advertising is one of the biggest business expenses for companies and today, nearly 100% are doing it online. And they are paying for almost all of it with credit cards.
Because there is so much money in play, it makes sense to evaluate your priorities in terms of what you want a credit card to do for your business versus what you’d like to get for yourself in the form of travel rewards.
Naturally, there are pros and cons on both sides. Travel rewards are sexy and fun. Cashback is more practical. But either way, once you decide which route you want to go, it makes sense to choose the credit card that will give you the maximum amount of travel rewards or cashback.
That being said, if what matters most to you is getting the highest cashback on ad spend then AdCard may be a good fit for you as it offers up to 7.5% cashback that you can use to scale your advertising. By far the highest amount of cashback that any card in the industry delivers -- not to mention a wide variety of exclusive business-building benefits you won’t find anywhere else.
So thanks for reading along today. Hope what you learned was helpful. Check out AdCard and apply today (there’s no credit check). Then stay tuned for future FunnelDash blog posts that will explore making the most out of financing options for your business.
