Do you run a Facebook advertising agency? If you do, you know exactly how much competition you’re up against. A lot. Like hundreds of thousands of other Facebook ads agencies. Don’t believe me? Just to be curious, I ran the searched the term “Facebook advertising agency” on Google. I got back 21,000,000 results. Seriously. Granted, some of those […]

Campaign Goal: To increase return on adspend (ROAS) and maximize retargeting reach on PinterestEvery marketer knows, you have to bring your message to your audience, wherever your audience may be. Sometimes, your audience isn’t where you’re trying to target them with ads. Once you figure out where they are, and how to reach them, your results can […]

Google Analytics is a great web tracking tool, and it provides tons of critical data on the performance of your website and landing pages. We would never say otherwise. Read More →

So, you’ve decided to make the jump into Facebook advertising. Now what? It may seem overwhelming at first glance, but these tips will help you get up and running smoothly while making sure you’re wringing every drop of conversion goodness out of your ad campaigns. Here’s what you’ll need to keep in mind when you’re getting started: […]

Recently, I had the pleasure of teaching a small group of entrepreneurs & webinar enthusiasts about Facebook Advertising.We went out and had drinks as people usually do at these events, and one of the attendees there came up and told me in as many words: Read More →

As an online advertiser, the best strategy you can adopt is to plan for the worst and hope for the best. There’s no reason to treat your ad rep, your media buyer, or your agency with outward suspicion. But there’s also no reason to implicitly trust them. Every ad network runs on post click attribution so […]

One of the best ways to fill your funnel with eager, interested customers is to make sure your website and landing pages are being found by the search engines.  Read More →

If you’re currently advertising on Facebook, you may be aware Ads Manager now offers REAL split testing… Read More →

With over 1 Billion active users on Facebook worldwide, one of the hardest things to get right with your campaigns is audience targeting. Read More →

If your funnel isn’t performing well, the first question you should ask yourself is, “Do I have a compelling call to action?” If you don’t you could be in big trouble. Read More →