Here’s a situation that many of you freelancers, and up and coming digital marketing agencies have been in before… Read More →

The most common question I get from business owners is, “how do I build my list?” This applies to everyone, from Mom & Pop shop owners to CEOs of major corporations.  Building your list of leads is the key to increasing your customer base and growing your business. This is true whether you’re emailing and retargeting […]

Every company has an “origin story.” Steve Jobs and Steve Wozniak started Apple in Jobs’ garage. The first Ben & Jerry’s Ice Cream shop was a renovated gas station in Burlington, VT. FunnelDash grew out of Zach Johnson’s Facebook Ads agency, GameChanger Profits. Read More →

As you may know, if you follow Facebook For Business’ blog (or if you’d read the first part of this series), Facebook has recently rolled out their new Delivery Insights Dashboard. In Part 1 of this series, we covered how to identify and rectify audience overlap. In this post, we’ll be talking about Audience Saturation and what it […]

Up until the advent of the Facebook blueprint, there weren’t any resources besides third party info products to tell you how to run ads… And even today because of how the Facebook interface is setup up there’s so little clarity on why certain ads are working, and others aren’t? What demographics are actually working? What audiences […]

One of the most common roadblocks to success for Facebook ad newbies or even for more experienced campaign managers is this: Read More →

If I audited your Facebook ad strategy right now would it pass with flying colors or fail miserably? I’m personally a big fan of having expert marketers audit my funnels, ads, copy, and automation on a regular basis. It’s the fastest and easiest way to get a ton of fast, actionable tactics to increase my marketing […]

Wondering how to acquire more customers within margin for your Shopify store? Tired of shooting in the dark on your ad tests? Don’t worry! I’ve compiled my 5 favorite Facebook ad tests for Shopify stores. Read this guide, and take the guesswork out of your next five tests. Read More →

When it comes to getting the most out of your funnels, both FunnelDash and Kissmetrics are excellent investments designed to propel your business forward by telling you precisely which customer or segment took action on your campaign, how much it cost, and how well it converted. Beyond that, these two analytics platforms differ quite a bit. […]

One of the biggest mistakes I see marketers make when they are building and optimizing new funnels is they get hyper focused on new technology and short term tactics that are only making incremental gains on their funnels performance. Should I use LeadPages or ClickFunnels?  Infusionsoft or ONTRAPORT? FunnelDash or KissMetrics? Sometimes it’s not about the tech […]