This post was originally published on May 10th of 2017. However, it’s a very useful post if you’re using the Instant Audit Tool and promoting your free Facebook ads audit. So, we’ve updated Joey’s post with new information and we’re republishing it so you can use the 17 questions below as part of your audit […]
Before you run any Facebook ad campaigns, it’s important to get to know your customer. Your ad targeting, your placement options, and your choice of offer can all be determined by the psychographics & demographics of your ideal customer. Read More →
You open up ads manager, you’re digging through your numbers, you notice some of your paused ad sets and ads are now below your CPA goal or ROAS goal. You ask yourself: “I wonder how long it actually takes someone to make the decision to buy?” Read More →
If you’ve run Facebook ads before, you’ve most likely created a custom audience. Custom audiences are groups of users who fall into specific criteria that you set:Visitors to your siteVisitors to specific pages on your sitePeople who watch your video adsPeople who interact with your Facebook pagePeople who interact with your Instagram ProfilePeople who interact […]
You may have seen a new tab at the top of your ads manager recently… Read More →
Here are some common questions from new Facebook ad managers: “How do I know when to pause my ad sets or ads?” “How do I know when to increase my ad set budgets?” “How do I know when to decrease ad set budgets?” “How do I know when to turn on my ads or ad sets?” Read More →
We all know how important high quality and highly relevant creative is to our Facebook Advertising efforts… But when do we test creative? And how do we properly track our creative tests once they’ve begun? Read More →
Google Analytics is a great web tracking tool, and it provides tons of critical data on the performance of your website and landing pages. We would never say otherwise. Read More →
Recently, I had the pleasure of teaching a small group of entrepreneurs & webinar enthusiasts about Facebook Advertising.We went out and had drinks as people usually do at these events, and one of the attendees there came up and told me in as many words: Read More →
As an online advertiser, the best strategy you can adopt is to plan for the worst and hope for the best. There’s no reason to treat your ad rep, your media buyer, or your agency with outward suspicion. But there’s also no reason to implicitly trust them. Every ad network runs on post click attribution so […]