One of the best ways to fill your funnel with eager, interested customers is to make sure your website and landing pages are being found by the search engines. Read More →
If your funnel isn’t performing well, the first question you should ask yourself is, “Do I have a compelling call to action?” If you don’t you could be in big trouble. Read More →
Here’s a situation that many of you freelancers, and up and coming digital marketing agencies have been in before… Read More →
The most common question I get from business owners is, “how do I build my list?” This applies to everyone, from Mom & Pop shop owners to CEOs of major corporations. Building your list of leads is the key to increasing your customer base and growing your business. This is true whether you’re emailing and retargeting […]
Every company has an “origin story.” Steve Jobs and Steve Wozniak started Apple in Jobs’ garage. The first Ben & Jerry’s Ice Cream shop was a renovated gas station in Burlington, VT. FunnelDash grew out of Zach Johnson’s Facebook Ads agency, GameChanger Profits. Read More →
When it comes to getting the most out of your funnels, both FunnelDash and Kissmetrics are excellent investments designed to propel your business forward by telling you precisely which customer or segment took action on your campaign, how much it cost, and how well it converted. Beyond that, these two analytics platforms differ quite a bit. […]
One of the biggest mistakes I see marketers make when they are building and optimizing new funnels is they get hyper focused on new technology and short term tactics that are only making incremental gains on their funnels performance. Should I use LeadPages or ClickFunnels? Infusionsoft or ONTRAPORT? FunnelDash or KissMetrics? Sometimes it’s not about the tech […]
You’re running your own digital marketing ad agency or consultancy. You’ve got skills and you want to use them to make a good living. Fantastic. Now you just need to get clients in the door who will pay you what you’re worth This is a problem that pretty much every agency or consultant faces at some point. […]
Whether you’ve been building funnels for ages or are a new to the process, there’s a truth that works to your advantage: We stand on the shoulders of giants. This is especailly true when it comes to info products; the majority of content today about direct response is inspired by concepts that began in the 50s and […]
My first introduction to cohorts was at the first agency I worked at. The conversation went a little something like this:Client: “So we’ll send over those two cohorts so you have something to work with to start.”Me: “Sure that sounds great”*I mute my mic and ask my coworker*“WTF is a cohort?” Read More →