8 Essential Books Everyone Should Read Before Building Their Next Funnel (Part 2)

8 Essential Books Everyone Should Read Before Building Their Next Funnel (Part 2)

One of the biggest mistakes I see marketers make when they are building and optimizing new funnels is they get hyper focused on new technology and short term tactics that are only making incremental gains on their funnels performance.

Should I use LeadPages or ClickFunnels?  Infusionsoft or ONTRAPORT? FunnelDash or KissMetrics?

Sometimes it’s not about the tech or the tactics.  It’s about the fundamentals

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The Real Way to Get High-Ticket Clients Without Sounding “Salesy”

The Real Way to Get High-Ticket Clients Without Sounding

You’re running your own digital marketing ad agency or consultancy. You’ve got skills and you want to use them to make a good living. Fantastic.

Now you just need to get clients in the door who will pay you what you’re worth

This is a problem that pretty much every agency or consultant faces at some point. You know you’re qualified to do the work you’re doing. You know you can deliver the results you’re promising.

But none of your clients seem to believe you.

As far as they’re concerned, you’re just another freelancer for hire. If they don’t like your pitch or your price, they’ll go find someone on Fiverr or Upwork who will do a crappy job for a ridiculously low price.

It’s stupid that you, a highly-qualified expert, is competing with people who don’t have your knowledge or skill set. All because your prospective clients don’t seem to understand how to put a value on the skills and services you deliver.

Now… Here’s the funny part.

You can get those prospective clients to agree to your pitch, and your price, if you remember their one important decision making factor…

Their ROI

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8 Essential Books Everyone Should Read Before Building Their Next Funnel

By Joey Alter / November 16, 2016
8 Essential Books Everyone Should Read Before Building Their Next Funnel (Part 1)

Whether you’ve been building funnels for ages or are a new to the process, there’s a truth that works to your advantage: We stand on the shoulders of giants. 

This is especailly true when it comes to info products; the majority of content today about direct response is inspired by concepts that began in the 50s and 60s.
And while there are certain quirks and nuances of direct marketing in the digital age that those old books don’t cover, the concepts and the strategies have not evolved so much that we can forget where we came from.

I offer these books (and a treat at the end) as a means which will empower you to have a knowledge beyond your years in the industry. Which when utilized correctly, will increase your conversions and profits.

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