You’re running your own digital marketing ad agency or consultancy. You’ve got skills and you want to use them to make a good living. Fantastic.
Now you just need to get clients in the door who will pay you what you’re worth
This is a problem that pretty much every agency or consultant faces at some point. You know you’re qualified to do the work you’re doing. You know you can deliver the results you’re promising.
But none of your clients seem to believe you.
As far as they’re concerned, you’re just another freelancer for hire. If they don’t like your pitch or your price, they’ll go find someone on Fiverr or Upwork who will do a crappy job for a ridiculously low price.
It’s stupid that you, a highly-qualified expert, is competing with people who don’t have your knowledge or skill set. All because your prospective clients don’t seem to understand how to put a value on the skills and services you deliver.
Now… Here’s the funny part.
You can get those prospective clients to agree to your pitch, and your price, if you remember their one important decision making factor…