Before you run any Facebook ad campaigns, it’s important to get to know your customer. Your ad targeting, your placement options, and your choice of offer can all be determined by the psychographics & demographics of your ideal customer. Read More →

You open up ads manager, you’re digging through your numbers, you notice some of your paused ad sets and ads are now below your CPA goal or ROAS goal. You ask yourself: “I wonder how long it actually takes someone to make the decision to buy?” Read More →

Believe it or not, it’s not enough to just run ads to drive traffic to your website or landing page. Yes, Facebook has 2 billion active users, Twitter 320 million and LinkedIn has 100 million. That’s a lot of eyeballs that you want to get your product in front of.  But social media is about more than […]

If you’ve run Facebook ads before, you’ve most likely created a custom audience. Custom audiences are groups of users who fall into specific criteria that you set:Visitors to your siteVisitors to specific pages on your sitePeople who watch your video adsPeople who interact with your Facebook pagePeople who interact with your Instagram ProfilePeople who interact […]

You may have seen a new tab at the top of your ads manager recently… Read More →

Taylor Howe worked for Infusionsoft for 4 years, doing Facebook ads strategy, funnel building and customer onboarding. Then he and his brother, Alex, started their own Facebook advertising agency, BoostMyFunnel. Taylor’s prior experience at Infusionsoft gave him the ability to manage his clients’ Facebook ads accounts. But it didn’t necessarily give him the skills or confidence […]

That’s the dream, right? Read More →

Here are some common questions from new Facebook ad managers: “How do I know when to pause my ad sets or ads?” “How do I know when to increase my ad set budgets?” “How do I know when to decrease ad set budgets?” “How do I know when to turn on my ads or ad sets?” Read More →

We all know how important high quality and highly relevant creative is to our Facebook Advertising efforts… But when do we test creative? And how do we properly track our creative tests once they’ve begun? Read More →

The amount of information in the world today, on any subject, is overwhelming. There is not enough time in your life to consume it all. Read More →